Four PPPPerspectives on computational creativity in theory and in practice

Computational creativity is the modelling, simulating or replicating of creativity computationally. In examining and learning from these “creative systems”, from what perspective should the creativity of a system be considered? Are we interested in the creativity of the system’s output? Or of its creative processes? Features of the system?Or how it operates within its environment? Traditionally computational creativity has focused more on creative systems’ products or processes, though this focus has widened recently. Creativity research offers the Four Ps of creativity: Person/Producer, Product, Process and Press/Environment. This paper presents the Four Ps, explaining each in the context of creativity research and how it relates to computational creativity. To illustrate the usefulness of the Four Ps in taking broader perspectives on creativity in its computational treatment, the concepts of novelty and value are explored using the Four Ps, highlighting aspects of novelty and value that may otherwise be overlooked. Analysis of recent research in computational creativity finds that although each of the Four Ps appears in the body of computational creativity work, individual pieces of work often do not acknowledge all Four Ps, missing opportunities to widen their work’s relevance. We can see, though, that high-status computational creativity papers do typically address all Four Ps. This paper argues that the broader views of creativity afforded by the Four Ps is vital in guiding us towards more comprehensively useful computational investigations of creativity. ARTICLE HISTORY Received 25 August 2015 Accepted 27 January 2016